How to Use Instagram Stories Highlights Like a Pro


One of Instagram’s newest updates, which was implemented at the end of 2017, is the Instagram Stories Highlights feature. This update allows for personal and business accounts to archive and feature stories posts, ideally acting as a highlight of your feed.

Continue reading “How to Use Instagram Stories Highlights Like a Pro”

Five Things to Keep in Mind When Writing a Press Release


If you’ve never written a press release before, that blank page can seem intimidating. What do you write? How do you format it? Before you get started, here are five tips for writing a kicking press release.

Continue reading “Five Things to Keep in Mind When Writing a Press Release”

Hootsuite Finally Establishes Instagram Scheduling


It’s something any marketer has been craving for some time now. Instagram scheduling. There’s scheduling options for Facebook, Twitter, LinkedIn, and more. Except Instagram. But finally– FINALLY– Hootsuite has established a scheduling option for that tricky photosharing platform.

Continue reading “Hootsuite Finally Establishes Instagram Scheduling”

Why Coining an Instagram Hashtag is More Important Than Ever Before

Screen Shot 2018-01-15 at 10.27.58 PM

Dr. Who might have predicted hashtags would disappear by 2014, but here we are in 2018 and it’s actually more important than ever before to brand your business (or self in some cases) with the former pound sign.

Continue reading “Why Coining an Instagram Hashtag is More Important Than Ever Before”

How Blogging Builds Your Reputation


Whether you’re just starting out or a pro in your field, blogging is a great tool to share your unique message.

Blogging has evolved from the 2000-era online diary of a teenager to a forum to share an expertise. If you’re an artist– write about your specialty; a business owner– advance your marketing; a scientist– blog about advances in your field. Share your voice and build your reputation.

Continue reading “How Blogging Builds Your Reputation”

3 Tips To Starting Your New Blog


You’re ready to start a blog! You’ve decided on a topic; developed a catchy name and page; and researched SEO, metadata, and tagging. Now what?

Nothing can seem scarier than a blank computer screen, like it’s just waiting for the words to flow. However, with these three tips can help you overcome that writer’s block and get started on your first blog.

Continue reading “3 Tips To Starting Your New Blog”