How Social Media Can Help in Your Job Search


We often hear about the stories of people losing their jobs due to social media. However, if you’re looking for a job, those platforms can also help with your search.

Companies no longer rely on resumes and cover letters as the only way to gather information on an applicant. Now, with the help of social media, prospective employers can search for you across multiple platforms.

While that can sound scary, with the proper privacy settings and some well thought posting, you can maneuver the job searching world unscathed– and maybe even find your dream job.

#1: Consider Setting Up Professional Pages
Professional pages offer a perfect opportunity to separate your personal and professional lives. Professional pages can showcase your expertise in a topic, especially if you’re looking to make a career change. These pages also provide purposeful content for prospective employers to find– rather than an accidental photo from 2012 you might have forgotten to untag. While employers might still end up on your personal page, a professional page can provide you credibility that you otherwise might not showcase elsewhere.

#2: Review Your Personal Account Settings
Social media platforms have a variety of privacy settings that enable you to manage what prospective employers will see. Organize what pages and platforms will be public, semi-public, semi-private, and private. While most platforms don’t require that your content is private or personal, some do– such as Twitter and Instagram. However, Facebook and LinkedIn allows for varying degrees of public vs. private content.

#3: Make Sure Your LinkedIn is Up-to-Date
It might seem like something that goes without saying, but you would be surprised how many people don’t keep these pages updated. LinkedIn provides an excellent opportunity to attach portfolio pieces that highlight your skills. Rather than just saying you’re an excellent writer, you can show examples of your skill in action.

Another part of keeping your LinkedIn page updated is posting to it. Make sure to keep it relevant though– share your achievements, interesting articles, etc. LinkedIn is not Facebook or Twitter, and should be treated appropriately.

#4: Follow Your Prospective Employers
Twitter and Instagram are great ways to connect with prospective employers, and get an inside look at how the company promotes itself. Branding is an important part of any business, and provides you insight into what the company values in employees. Companies will use these platforms to showcase achievements, address customer or client concerns, and sometimes even post quirky office antics. Should you land an interview, these pages can provide prospective on the company and give you talking points.