It’s something any marketer has been craving for some time now. Instagram scheduling. There’s scheduling options for Facebook, Twitter, LinkedIn, and more. Except Instagram. But finally– FINALLY– Hootsuite has established a scheduling option for that tricky photosharing platform.
While there are limitations on the scheduling capabilities, it’s a step in the right direction. Marketers can start to breathe a sigh of relief about this new flexibility.
But how do you schedule? What are the limitations? There are two main limitations with this new scheduling option. First, scheduling is only open to Instagram Business accounts. While personal pages don’t provide analytical information, business profiles provide these background details for both posts and stories. Business profiles even retain stories beyond 24 hours (although they don’t remain public for longer than that time period). So there are a lot of benefits to having a business account.
And the second– only images can be scheduled from the desktop Hootsuite dashboard, and only one image at a time. Instagram has just started allowing for multiple photos to be published in one post, which is a wonderful tool for marketers. It allows you to share multiple photos at a time, without frustrating your followers by clogging up their feed. Going along with the image limitation, videos are a non-scheduler from a desktop. You need the Hootsuite app to schedule a video as an Instagram post, which uploads directly from your mobile.
These issues being what they are, there’s still great potential for Hootsuite. The new feature even provides more editing options through Hootsuite than in the Instagram app, including overlaying text on images through Creative Cloud.
If you’re interested in giving Instagram scheduling a try, you can find step-by-step directions on Hootsuite’s blog.